What's the big deal about home staging? Here are 3 surprising ways it could make all the difference!
1. Staging helps a buyer visualize themselves in your home.
"But I have good taste! I don't need a home stager!" Perhaps. But also...irrelevant. Home staging is way less about "having good taste" and way more about "taking yourself out of the equation." Professional stagers have honed the skill of creating neutral spaces. Whether this is done by taking down family photos, setting out vanilla-scented candles, or arranging the dining room just right, home stagers work to transform your old home into a buyer's new one.
2. Spending on staging can make you money in the end.
To put it simply: most sellers believe they can’t afford to hire a home stager. But let's look at the numbers: the average cost of staging a home usually makes up less than 1% of a home’s asking price, but can generate up to 8-10% return on investment. Talk to your agent about home staging, and they can recommend a professional within your budget.
3. Staging will transform your listing's online presence.
Studies have shown that over 90% of buyers use the Internet as part of their home search! That being said, your home's online presence is way more important than ever before. Great photos have become an integral part of the buying and selling process. Home stagers take this well into consideration when rearranging your home, ensuring it photographs beautifully (and drawing in significantly more interest as a result).
Thinking about selling your home? Talk to a lender about your mortgage possibilities (and a KW agent to see what’s out there). Or if you just want to store up your knowledge of the home buying process for the future, download a FREE copy of our exclusive Seller's Guide (created specifically for the SA-area buyer)!
Note: This blog was originally published in December 2014 and has been updated to reflect current info.